There’s a reason that, despite being one of the oldest digital marketing channels still in use today, email remains one of the most popular tools in the digital marketer’s toolbox. In terms of ROI, email continues to beat out SEO, social media, and PPC advertising. Looking to hone your email marketing chops? Check out these email marketing secrets to success from the pros.
Have you ever wondered how to reach hundreds or thousands of targeted potential customers easily, and in a direct and personal way? If so, then database marketing might be the perfect solution for your business.
Database marketing allows you to communicate your brand message or offer to a select group of people in a highly targeted and specific manner. Database marketing is a great way to reach potential customers by using a third party subscriber list (or database) that closely aligns with your target audience. For example, if you're looking to target decision makers in the radio industry, then Inside Radio’s database marketing services would be a great fit.
Being prepared in a sales meeting is one thing. Positively nailing the presentation is quite another. Enter content marketing. But, what is it really? Content marketing is a strategic marketing tactic focused on creating and distributing valuable, relevant, visually appealing and consistent content to captivate and retain a clearly targeted audience, and ultimately, to drive profits by igniting customer action.
In today’s ever increasing world of competition for the eyes, ears and minds of consumers, radio stations are constantly looking for ways to stay ahead of the crowd. How do they break through the noise to reach listeners and garner loyalty? One of the best and easiest ways to engage with their audience on a one-on-one basis is still with email. But it isn’t sufficient to simply send a monthly newsletter to those who sign up for an email list.
A few hours later, you check for replies and comments. Nothing. You go into your stats and see only a small percentage of people opened the email. So you breathe a sigh of relief and decide to give people more time to open it. The next day, you check it again and see one comment and only a few more opens. Sigh. Has this ever happened to you? If so, it’s because . . .
As a hub for radio professionals, we at Inside Radio understand how important networking is to the job. Meeting people, managing social media accounts, and following up with contacts are all important for generating new leads, creating more business, and achieving the growth we strive for. It can also be a lot of fun. Radio people are interesting, and if you talk to one person in radio, you’ll find that you have at least six mutual acquaintances. But--with so many opportunities to network, it can be a little exhausting to stay in touch with important contacts amidst all of our other responsibilities.