Advertising Insider

Thursday 02/11/2016

4 Ways to A/B Test Your Landing Page Headline

Posted by Karyn Bak

Landing pages are a staple in digital marketing. In a previous post, we provided some tips on how to optimize your landing pages with the power of images. Today, we’ll be look at some ways to A/B test your landing page headlines to find what works best for your brand and will boost your conversion rates.

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Wednesday 01/20/2016

The Evolving Role of the Radio Digital Sales Manager

Posted by Karyn Bak

It used to be that the digital sales manager (DSM) was something of a niche position within radio stations, but today that couldn’t be farther from the truth. As the radio industry has adapted their practices to integrate even more digital marketing into their service offerings, the role of the DSM has become more important than ever. For businesses looking to market their products or services to the radio industry, it’s important to know this, because the DSM has influence and can be a major decision maker.

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Thursday 01/14/2016

5 Online Trends for 2016 That Will Impact Your Online Marketing ROI

Posted by Karyn Bak Just like last year, and the year before that, 2016 will see an ever increasing focus on digital marketing. With worldwide spending on marketing expected to inch toward one and a half trillion dollars in the next four years, and many businesses allocating between  30% and 35% of their budget to digital marketing , it’s as important as ever to build your brand’s online reputation.  

Let’s take a look at some digital marketing trends and how they’ll impact your online marketing ROI in 2016.

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Thursday 12/17/2015

Landing Page Optimization: The Power of Images

Posted by Advertising Insider

Landing pages are a vital component of any digital marketing campaign — including those run with us at Inside Radio. They’re an important step in the conversion funnel, and a great landing page can lead to increased lead generation for any campaign, especially B2B marketing. Additionally, landing pages can provide important metric data to marketers for determining the success of a campaign.

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Thursday 12/03/2015

7 Not So Obvious Ways Social Media is Impacting the Radio Industry

Posted by Karyn Bak

The days of reaching audiences via terrestrial radio alone are long gone, and radio stations have become leaders in a changing industry by expanding their channels of communication — and lines of revenue — into content-heavy websites, event production, and naturally, social media platforms.

As the radio industry diversifies, stations have a growing need for the services of social media management, social media software, and analytics companies. In this article, we’re going to explain how social media is affecting radio. We’ll highlight seven not-so-obvious and insightful ways, and explain how you can use them to your benefit.

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Tuesday 11/17/2015

How Events are Playing a Larger Role in the Radio Industry

Posted by Karyn Bak

For decades, radio stations have been using van hits and remotes to promote their brand and entice advertisers. From tying in with local events, to retail appearances, to concerts that granted them access to exclusive artist interviews and tickets for on-air giveaways, events have always been an integral part of radio’s culture.

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Welcome to Advertising Insider, where you’ll find resources for marketers looking to reach the radio industry. From tips and best practices to industry trends and real world examples, this is your source for connecting and engaging with broadcast professionals.

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