It’s hard to deny that using the right words in your copy can make all the difference. People aren’t influenced by wishy-washy sentiments, especially if you’re targeting executives and decision makers in the radio industry. In this post, we’ll show you how to increase clicks and conversions by using the right words, in the right way.
Today’s internet users are bombarded with online advertising. In 2015, the average consumer saw over 17,000 banner ads per month. It’s become imperative to design strategic and effective marketing creative that will capture people’s attention and get them engaged with your brand or to take a particular action. In today’s busy, increasingly mobile, and fast-moving digital environment, this is more important than ever before.
The saying that “an ad is only as good as its copy” applies doubly to banner ads. While the right banner ad can be an effective marketing tool, it’s an unavoidable truth that the average clickthrough rate is only 0.10%. But we’re going to help you beat those odds. Check out these ten words that are proven to increase clicks, and improve the ROI on your next banner ad campaign.
Worldwide, the click through rate on banner ads is only 0.10%. And while better ads get more clicks, even the best banner ads only see a CTR of around 2-10%. That may sound discouraging, but for those who do click, the conversion rate can be as high as 35%! Which is why banner ads consistently continue to be an important tactic in marketing strategies.
Beyond getting the click (learn more about getting clicks here) the question becomes: how do you turn banner clicks into conversions? One of the best ways to do this is by having your ad lead to a compelling and focused landing page.
One of the most widely debated topics around marketing is ROI. How do you measure it? How do you ensure that you’re seeing a return on your investment? And what can you do differently to make sure your advertising dollars are well spent?
These questions are asked every day from advertisers who want to reach decision makers within the radio industry. And while banner ads often play a role in branding and product awareness, the most common goal tends to be the coveted “click."