Advertising Insider

Thursday 12/17/2015

Landing Page Optimization: The Power of Images

Posted by Advertising Insider

Landing pages are a vital component of any digital marketing campaign — including those run with us at Inside Radio. They’re an important step in the conversion funnel, and a great landing page can lead to increased lead generation for any campaign, especially B2B marketing. Additionally, landing pages can provide important metric data to marketers for determining the success of a campaign.

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Thursday 12/10/2015

The Language of Persuasion: How to Increase Clicks and Conversions with the Right Words

Posted by Karyn Bak

It’s hard to deny that using the right words in your copy can make all the difference. People aren’t influenced by wishy-washy sentiments, especially if you’re targeting executives and decision makers in the radio industry. In this post, we’ll show you how to increase clicks and conversions by using the right words, in the right way.

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Thursday 12/03/2015

7 Not So Obvious Ways Social Media is Impacting the Radio Industry

Posted by Karyn Bak

The days of reaching audiences via terrestrial radio alone are long gone, and radio stations have become leaders in a changing industry by expanding their channels of communication — and lines of revenue — into content-heavy websites, event production, and naturally, social media platforms.

As the radio industry diversifies, stations have a growing need for the services of social media management, social media software, and analytics companies. In this article, we’re going to explain how social media is affecting radio. We’ll highlight seven not-so-obvious and insightful ways, and explain how you can use them to your benefit.

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Monday 11/30/2015

5 Ways Radio Stations Are Using Consumer Research Tools & Software

Posted by Karyn Bak

Radio stations rely on consumer research to help them make better decisions about programming and advertising. In the past, radio stations did the majority of their research in house, but as the methods of performing consumer research became more sophisticated, stations began looking to outside companies to help them stay on the cutting edge.

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Tuesday 11/24/2015

5 Tips on Executing a Great Database Marketing Campaign

Posted by Karyn Bak

Have you ever wondered how to reach hundreds or thousands of targeted potential customers easily, and in a direct and personal way? If so, then database marketing might be the perfect solution for your business.

Database marketing allows you to communicate your brand message or offer to a select group of people in a highly targeted and specific manner. Database marketing is a great way to reach potential customers by using a third party subscriber list (or database) that closely aligns with your target audience. For example, if you're looking to target decision makers in the radio industry, then Inside Radio’s database marketing services would be a great fit.

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Thursday 11/19/2015

How to Choose the Right Creative for Your Next Campaign

Posted by Karyn Bak

Today’s internet users are bombarded with online advertising. In 2015, the average consumer saw over 17,000 banner ads per month. It’s become imperative to design strategic and effective marketing creative that will capture people’s attention and get them engaged with your brand or to take a particular action. In today’s busy, increasingly mobile, and fast-moving digital environment, this is more important than ever before.

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About Advertising Insider

Welcome to Advertising Insider, where you’ll find resources for marketers looking to reach the radio industry. From tips and best practices to industry trends and real world examples, this is your source for connecting and engaging with broadcast professionals.

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