Advertising Insider

Tuesday 03/08/2016

9 Email Marketing Secrets from the Experts!

Posted by Karyn Bak

There’s a reason that, despite being one of the oldest digital marketing channels still in use today, email remains one of the most popular tools in the digital marketer’s toolbox. In terms of ROI, email continues to beat out SEO, social media, and PPC advertising. Looking to hone your email marketing chops? Check out these email marketing secrets to success from the pros.

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Thursday 02/11/2016

4 Ways to A/B Test Your Landing Page Headline

Posted by Karyn Bak

Landing pages are a staple in digital marketing. In a previous post, we provided some tips on how to optimize your landing pages with the power of images. Today, we’ll be look at some ways to A/B test your landing page headlines to find what works best for your brand and will boost your conversion rates.

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Tuesday 02/09/2016

Local vs. Corporate Decision Makers - Navigating the Radio Industry

Posted by Karyn Bak

When it comes to reaching decision makers in the radio industry, many businesses find themselves wondering whether their efforts would be best spent marketing to local vs. corporate decision makers. The truth is that both approaches have their merits, but the motivations of these decision makers can vary. That’s why it’s important to know what you want to achieve, and make sure you understand your prospect’s motivations so that you can tailor your selling to meet their needs.

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Wednesday 01/20/2016

The Evolving Role of the Radio Digital Sales Manager

Posted by Karyn Bak

It used to be that the digital sales manager (DSM) was something of a niche position within radio stations, but today that couldn’t be farther from the truth. As the radio industry has adapted their practices to integrate even more digital marketing into their service offerings, the role of the DSM has become more important than ever. For businesses looking to market their products or services to the radio industry, it’s important to know this, because the DSM has influence and can be a major decision maker.

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Thursday 01/14/2016

5 Online Trends for 2016 That Will Impact Your Online Marketing ROI

Posted by Karyn Bak Just like last year, and the year before that, 2016 will see an ever increasing focus on digital marketing. With worldwide spending on marketing expected to inch toward one and a half trillion dollars in the next four years, and many businesses allocating between  30% and 35% of their budget to digital marketing , it’s as important as ever to build your brand’s online reputation.  

Let’s take a look at some digital marketing trends and how they’ll impact your online marketing ROI in 2016.

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Wednesday 01/06/2016

Questions to Ask When Introducing New Technology to Radio Stations

Posted by Karyn Bak

In our recent series, we discussed businesses that offer new technology to radio stations to help their business stay relevant in the digital age. Most station managers understand that investing in things like streaming, email marketing, updated equipment, and a variety of other new technologies can help improve their business. But radio executives want to understand exactly how these methods are supposed to help. And, rightfully so, since nobody wants to go out on a limb for budget approval for something they don’t completely understand.

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About Advertising Insider

Welcome to Advertising Insider, where you’ll find resources for marketers looking to reach the radio industry. From tips and best practices to industry trends and real world examples, this is your source for connecting and engaging with broadcast professionals.

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